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Primex Plastics Racing Team - Max Coates Porsche Carrera Cup GB
Meet Max Coates
Primex is entering it's 11th year supporting and sponsoring Yorkshireman Max Coates in his racing endeavours. Regular British Touring Car Championship fans will be familiar with Max's name as he has competed in more support classes than any other during his car racing career stating in 2010. He is now competing in the Porsche Carrera Cup GB.
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In 2016 he raced in the Renault UK Clio Cup and was crowned Graduate Champion as well as finishing 3rd overall. In his debut season he took one win, six more podiums, eleven graduate cup wins, eighteen graduate cup podiums, two poles positions, two fastest laps and was the only driver to finish in the top ten in every race of the season. The success continued in 2017 with another two wins, several podiums, pole positions and fastest laps leading to a 4th place championship finish. Max lead for the majority of the 2018 season winning four races with multiple championship-winning team Pyro Motorsport. He ended 3rd in the championship. For 2019 Max ran his own team under the Team HARD. Racing banner taking 9 race wins enroute to 2nd in the series.
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2020, 21 and 22 saw Max race in the MINI CHALLENGE and was a serial front-runner although he never claimed a top spot in the overall championship rankings. During his time in Mini's Max joined the Graves Motorsport team where he has been a driver for the past 6 seasons.
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In 2023 Max started racing with Porsche, initially in the Porsche Sprint Challenge GB. From the first event of the season at Donington Park he climbed on the podium and hasn't looked back since. The first season saw Max drive the 425bhp Porsche Clubsport on his way to 3rd in the overall standings. In 2024 Max moved to the Porsche Clubsport GT4RS, featuring the same 510bhp engine as the Carrera Cup cars. Again with multiple race wins and podiums he missed out on the championship by just one-point at the Brands Hatch season finale.
For 2025 Max stepped up again, joining the Duckhams Yuasa Racing team donning the iconic colours on his Porsche Carrera GT3 Cup car, of course donning the Primex logo too. Entering the Pro-Am class for his first season Max scored multiple class podiums along with an overall win at Snetterton and a great performance at Croft to be on the overall podium on the road in front of a big Primex contingent cheering him on.
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Away from the track Max runs a race team and marketing agency, High Row Motorsport and High Row Marketing. He is a qualified race coach and instructor and is regularly in attendance at tracks all over the UK. He's also the business development manager at Croft Circuit where Primex enjoys a staff appreciation day at the BTCC event.
Max's Racing Career
2001 - 2009
Karting
2011
Ginetta Junior - 6th
Winter Series - 2nd
2013
Ginetta G55 - podium
2015
BTCC
2017
Clio Cup - 4th
2019
Clio Cup - 7 Wins
2023
PORSCHE SPRINT CHALLENGE GB - 3rd
2025
PORSCHE CARRERA CUP GB
2010
Ginetta Junior - 11th
Winter Series - 2nd
2012
Ginetta G50 - 5 wins
Ginetta G55
2014
Ginetta G55
Porsche Carrera Cup GB
2016
Clio Cup - 3rd
Graduate Cup Champion
2018
Clio Cup - 3rd
2020 - 2022
MINI CHALLENGE UK
2024
PORSCHE SPRINT CHALLENGE GB - 2nd
Fast Facts
Age: 31
Lives: Scorton, North Yorkshire
Occupation: Racing driver / Race Team Manager / Director of Marketing Agency / Motorsport Coach and Instructor / Business Development Manager
Education: Leeds Beckett University / Richmond Sixth Form College - 'A' levels / Loughborough College – Motosport Excellence (AASE)
Height: 5ft 10
Weight: 85kg in race kit
Favourite race car: Porsche Carrera GT3 Cup
Favourite road car: Anything fast (or my old Fiat Sceicento)
Current Road Car: Skoda Yeti
Favourite circuit: Brands Hatch GP and Croft
Likes: Watching racing, Skiing, Keeping fit, Cycling, Running
Biggest fear: Heights
Favourite People: Lewis Hamilton, Rob Coates (DAD)
Favourite music: Anything on Radio 1
Favourite TV show: The Inbetweeners
Favourite movie: Eddie the Eagle
Follow Max
Porsche Carrera Cup GB
Porsche Carrera Cup Great Britain remains the fastest single-marque GT racing championship in the UK. Entering its 23rd season in 2025, the prestigious Porsche Championship continues to be a magnet for spectators and drivers. The Championship is the perfect audition for ambitious drivers keen to prove themselves and to accelerate their progression within the world of motorsport.
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The Porsche Carrera Cup Great Britain is made up of identical and exhilarating - 510 hp 911 GT3 Cup cars, therefore focusing on the pure driving skill of racing. This creates a thrilling, close race environment and provides superb facilities for both drivers and teams.
Porsche Carrera GT3 Cup
The 4.0-litre, six-cylinder horizontally opposed engine provides 375kW (510PS) of power in the new generation; a clear indicator of its intended purpose: to take part in races and to win. The new 911 GT3 Cup is geared up for success on the race track, featuring a six-speed sequential dog-type transmission with a new electronic shift actuator, more downforce, a double wishbone front suspension concept that is typical of race cars, and optional available ABS aids or Porsche Motorsport traction control.​​
Duckhams Yuasa Racing by Graves Motorsport
​Graves Motorsport was founded by brothers Karl and Dave Graves. After Dave won the Production BMW Championship the brothers started the team racing in the MINI Challenge Championships. Now they are a leading team in the Porsche Carrera Cup GB, Porsche Sprint Challenge GB, MINI Challenge UK and the EnduroKa Championship.
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Duckhams Yuasa Racing was started by ex-racing driver Chris Hodgen from Absolute Agency and the idea behind the concept was to support young up and coming race drivers who have an abundance of talent, but maybe not the funding to progress in motorsport. The project supports selected drivers with commercial and sponsorship consultation to allow them to concentrate on delivering on the track - it's a winning combination.
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​The partnership is backed by Duckhams Oils, GS Yuasa, The Rapid Group, Herth + Buss, Moog, Absolute Agency, Seventy7 Driver Management, Jurid and Luften Filters.
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